The business of taste
This article is not going to be paid.
I think it would be good that’s accessible for everyone.
This whole newsletter is around what industries AI is going to disrupt and where are the biggest opprtunities for us to capitalize.
We’ve talked about consulting, robotics, healthtech, neolabs, llms, rollups, legal tech and many more.
Now, AI is disrupting all the knowledge industries from legal to medicine.
It’s just a matter of time when AI can do all these jobs 100 times better than humans.
That will create a shift towards a new economy: the business of taste.
For a long time, this clip of a Rick Rubin interview has been a meme sent around as a joke.
The joke basically implied that Rick Rubin had no skills whatsoever and he’s basically just bullshiting his way around.
However, it looks like actually there’s a lot he knows that we don’t.
He describes the best artists as the ones that pick up faster what people want or need.
“The best comedians see the best jokes.” “You have the best joke because you see it best”
“You don’t believe what the structure around you asumes to be the case”
“We are taking information”
“If more than one person recommends something to me, I check it out”
What does this all mean for us in the business world?
Best founders are simply the ones that pick up faster than anyone what the market needs and are able to build it and give it to them faster than anyone.
AI, allows anybody to create good products with a fraction of the cost it used to. This is just going to keep decreasing.
That will basically allow anyone to be in any industry (at least knowledge industry).
The winners will be the people that pick up what the market needs first, and that have the best taste.
That, will be the business of taste.
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Cheers,
Guillermo
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