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The Enterprise AI Playbook: what the succesful 5% are doing different

How Walmart, BMW, JPMorgan, Colgate, CarMax, Shell, and Sanofi implemented AI successfully at scale, what startups powered their transformations, and how much money they actually made or saved

Guillermo Flor's avatar
Guillermo Flor
Aug 24, 2025
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Enterprise AI Playbook

MIT Reports 95% of enterprise AI FAIL.

That obviously means only 5% of enterprises have pulled it off.

And when they do, they create billions in value while competitors are still stuck in slide decks and proof-of-concepts.

This article goes inside the seven companies that beat the odds:

  1. Walmart,

  2. BMW,

  3. JPMorgan Chase,

  4. Colgate-Palmolive,

  5. CarMax,

  6. Shell, and

  7. Sanofi,

and shows exactly how they did it.

For each, we outline the industry context, the business problem, the AI solution and its objectives, key partners, a step-by-step implementation breakdown, and lessons that others can apply.

Together these companies have made billions thanks to AI, and you can we analyze exactly how.

These examples tell us:

  1. Where enterprises are actually spending money,

  2. Which problems they’ll pay to solve, and

  3. Which startups they’re buying from or partnering with.

If you’re building in AI, this is the closest thing you’ll get to a roadmap of what the enterprise market really wants.

Let’s get to it!

If you’d like to sponsor The AI Opportunity, email me at g@guillermoflor.com


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